{"id":139757,"date":"2024-11-08T09:37:47","date_gmt":"2024-11-08T08:37:47","guid":{"rendered":"https:\/\/thegeek.hu\/?p=139757"},"modified":"2024-11-08T23:34:43","modified_gmt":"2024-11-08T22:34:43","slug":"veszelyben-a-warner-bros-david-zaslav-joker-2","status":"publish","type":"post","link":"https:\/\/thegeek.hu\/2024\/11\/08\/veszelyben-a-warner-bros-david-zaslav-joker-2\/","title":{"rendered":"Vesz\u00e9lyben a Warner Bros.?! David Zaslav vez\u00e9rigazgat\u00f3 besz\u00e9lt a Joker 2 kudarc\u00e1r\u00f3l \u00e9s a c\u00e9g j\u00f6v\u0151j\u00e9r\u0151l"},"content":{"rendered":"

MOZI H\u00cdREK – A Warner Bros. vez\u00e9rigazgat\u00f3ja, David Zaslav elismerte, hogy nagy a baj, mivel a jelenlegi streaming-korszak \u201enem fenntarthat\u00f3\u201d. A Joker 2 pedig „ki\u00e1br\u00e1nd\u00edt\u00f3” lett…<\/h4>\n

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A Warner Bros. Discovery vez\u00e9rigazgat\u00f3ja, David Zaslav szerint a jelenlegi streaming \u00e9s sz\u00f3rakoztat\u00f3ipari \u00f6kosziszt\u00e9ma \u201efenntarthatatlan\u201d. A befektet\u0151kkel \u00e9s vezet\u0151kkel folytatott cs\u00fct\u00f6rt\u00f6ki telefonbesz\u00e9lget\u00e9s sor\u00e1n Zaslav komoly k\u00e9ts\u00e9geket fogalmazott meg a v\u00e1llalat jelenlegi \u00e9letk\u00e9pess\u00e9g\u00e9vel \u00e9s a j\u00f6v\u0151j\u00e9vel kapcsolatban. Mindez egybecseng azzal, amit Hollywoodban m\u00e1r \u00e9vek \u00f3ta sokan \u00e9reznek.<\/p>\n

A Variety \u00faj tud\u00f3s\u00edt\u00e1sa szerint a vez\u00e9rigazgat\u00f3 \u00e9s m\u00e1s vezet\u0151k intenz\u00edv nyom\u00e1snak \u00e9s vizsg\u00e1latnak voltak kit\u00e9ve egy sor k\u00e9rd\u00e9sben az \u00fczleti gyakorlattal kapcsolatban egy egyre v\u00e1ltoz\u00e9konyabb m\u00e9diaiparban. A v\u00e1ltoz\u00e1sok, \u00fagy t\u0171nik, a v\u00e1rtn\u00e1l kevesebb bev\u00e9telhez vezettek a r\u00e9szv\u00e9nyesek \u00e9s m\u00e1sok sz\u00e1m\u00e1ra, akiknek p\u00e9nz\u00fcgyi \u00e9rdeke f\u0171z\u0151dik az \u00fczlet siker\u00e9hez.<\/p>\n

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A Warner Bros. Discovery-nek lehet, hogy el kell adnia a c\u00e9geit<\/h3>\n

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Zaslav szerint az eg\u00e9sz m\u00e9diaipar \u201egener\u00e1ci\u00f3s zavarral\u201d sz\u00e1mol. L\u00e9nyeg\u00e9ben a fiatalok v\u00e1ltoz\u00f3 fogyaszt\u00e1si m\u00f3dszereire \u00e9s modelljeire mutat r\u00e1, mint a legnagyobb probl\u00e9m\u00e1ra, amellyel a v\u00e1llalatoknak szembe kell n\u00e9zni\u00fck. Megjegyezte, hogy a fogyaszt\u00f3kat el\u00e1rasztj\u00e1k az el\u0151fizet\u00e9ses szolg\u00e1ltat\u00e1sok \u00e9s alkalmaz\u00e1sok (amelyekr\u0151l egyre nehezebb leiratkozni, ami elveszi az \u00fcgyfelek \u00e9rdekl\u0151d\u00e9s\u00e9t – nem is besz\u00e9lve arr\u00f3l, hogy az \u00e1tlagembernek egyre nagyobb anyagi terhet jelent az infl\u00e1ci\u00f3 n\u00f6veked\u00e9se an\u00e9lk\u00fcl, hogy a b\u00e9rek k\u00f6vetn\u00e9k), ami olyan dinamik\u00e1t eredm\u00e9nyez, amely \u201enem fenntarthat\u00f3\u201d.<\/p>\n

Majd hozz\u00e1tette, hogy \u201eez egy olyan ipar\u00e1g, amelynek val\u00f3ban sz\u00fcks\u00e9g van az \u00e9rdemi konszolid\u00e1ci\u00f3ra\u201d.<\/p><\/blockquote>\n

A befektet\u0151ket azonban nem hatott\u00e1k meg Zaslav \u00e9s vezet\u0151i v\u00e1laszai, mivel tov\u00e1bbra is t\u00f6bb konkr\u00e9tumot k\u00e9rtek arr\u00f3l, hogy a v\u00e1llalat hogyan tervez v\u00e1ltozni a korral. \u201eA v\u00e1llalatuk \u00fagy kereskedik, mint egy olyan v\u00e1llalat, amelynek cs\u00f6kken a bev\u00e9tele\u201d<\/em> – mondta Ben Swinburne, a Morgan Stanley m\u00e9diaipari elemz\u0151je. \u201eMilyen el\u0151ny\u00f6kkel j\u00e1r, ha mindezeket a v\u00e1llalatokat birtokolja?\u201d<\/em><\/p>\n

\u201eMinden egyes nap l\u00e1tjuk, hogy milyen el\u0151ny\u00f6kkel j\u00e1r, ha integr\u00e1ltan m\u0171k\u00f6dtetj\u00fck ezt a v\u00e1llalatot\u201d<\/em> – mondta a Warner Bros. Discovery p\u00e9nz\u00fcgyi igazgat\u00f3ja, Gunnar Wiedenfels. Ugyanakkor, \u00e9rvelt Zaslav, tov\u00e1bbi konszolid\u00e1ci\u00f3ra lehet sz\u00fcks\u00e9g ahhoz, hogy a v\u00e1llalat \u00e9letk\u00e9pes maradjon.<\/p>\n

A Warner Bros. Discovery Zaslav vezet\u00e9s\u00e9nek teljes ideje alatt ad\u00f3ss\u00e1g- \u00e9s termel\u00e9si probl\u00e9m\u00e1kkal k\u00fczd\u00f6tt. K\u00fcl\u00f6n\u00f6sen a hagyom\u00e1nyosabb term\u00e9kek – nevezetesen a filmst\u00fadi\u00f3k \u00e9s a telev\u00edzi\u00f3s h\u00e1l\u00f3zatok – eset\u00e9ben. Zaslav azt \u00e1ll\u00edtotta, hogy a v\u00e1llalat megpr\u00f3b\u00e1lja megoldani ezeket a m\u0171k\u00f6d\u00e9si probl\u00e9m\u00e1kat (amit az elm\u00falt \u00e9vekben a v\u00e1llalatn\u00e1l zajl\u00f3 sz\u00e1mos elbocs\u00e1t\u00e1si k\u00f6r is bizony\u00edt), mik\u00f6zben – ahogy a Variety besz\u00e1mol\u00f3ja fogalmaz – \u201emegpr\u00f3b\u00e1lja megragadni a fogyaszt\u00f3kat, akik egyre ink\u00e1bb \u00e1tt\u00e9rnek arra, hogy a sz\u00e9less\u00e1v\u00fa h\u00e1l\u00f3zaton kereszt\u00fcl, ig\u00e9ny szerint n\u00e9zz\u00e9k a tartalomkedvenceiket\u201d.<\/em><\/p>\n

A verseny \u00e9s a megn\u00f6vekedett lehet\u0151s\u00e9gek \u00e1ltal\u00e1ban a fogyaszt\u00f3knak kedveznek, nem pedig ezeknek a nagyv\u00e1llalatoknak, amelyeknek \u00e9vr\u0151l \u00e9vre n\u00f6velni\u00fck kell a nyeres\u00e9get (ami \u00f6nmag\u00e1ban is fenntarthatatlan modell, de ki fogja ezt megmondani a kapitalizmusnak \u00e9s a befektet\u0151knek?), mivel a gy\u00e1rt\u00e1si k\u00f6lts\u00e9gek emelkednek. Zaslav szerint \u00e9ppen ez\u00e9rt \u201eez egy olyan ipar\u00e1g, amelynek val\u00f3ban sz\u00fcks\u00e9g van a jelent\u0151s konszolid\u00e1ci\u00f3ra\u201d.<\/em><\/p>\n

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\"MOZI<\/p>\n

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David Zaslav szerint a Joker 2 \u201eki\u00e1br\u00e1nd\u00edt\u00f3\u201d<\/h3>\n

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A Variety szerint az eredm\u00e9nybesz\u00e1mol\u00f3n a Joker: K\u00e9tszem\u00e9lyes t\u00e9boly (Folie \u00e0 Deux) kudarca<\/a> is sz\u00f3ba ker\u00fclt. Elismerve, hogy a folytat\u00e1s teljes\u00edtm\u00e9nye „ki\u00e1br\u00e1nd\u00edt\u00f3” volt, \u00e9s hogy ez val\u00f3sz\u00edn\u0171leg szerepet fog j\u00e1tszani a st\u00fadi\u00f3 k\u00f6vetkez\u0151 negyed\u00e9ves teljes\u00edtm\u00e9ny\u00e9ben, David Zaslav vez\u00e9rigazgat\u00f3 a telefonbesz\u00e9lget\u00e9s sor\u00e1n elmondta: \u201eA k\u00f6vetkezetlens\u00e9g tov\u00e1bbra is probl\u00e9ma a filmst\u00fadi\u00f3nkn\u00e1l, amit a k\u00f6zelm\u00faltban a Joker 2 ki\u00e1br\u00e1nd\u00edt\u00f3 eredm\u00e9nyei is meger\u0151s\u00edtettek\u201d.<\/em><\/p>\n

A mozg\u00f3k\u00e9pcsoport vezet\u0151i, Michael De Luca \u00e9s Pamela Abdy sz\u00e1m\u00e1ra a Joker: Folie \u00e0 Deux volt az els\u0151 projekt, amely a poz\u00edci\u00f3juk alatt z\u00f6ld utat kapott. Ez akkoriban biztos befut\u00f3nak t\u0171nt, tekintve, hogy a 2019-es Joker vil\u00e1gszerte milli\u00e1rdos bev\u00e9telt hozott, \u00e9s a d\u00edj\u00e1tad\u00f3 szezon egyik szt\u00e1rja lett, s\u0151t, a legjobb film Oscar-jel\u00f6l\u00e9st, Joaquin Phoenix pedig a legjobb f\u00e9rfi f\u0151szerepl\u0151nek j\u00e1r\u00f3 gy\u0151zelmet is bezsebelte.<\/p>\n

Zaslav nem sokkal azut\u00e1n tal\u00e1lkozott Todd Phillips rendez\u0151vel, hogy a WarnerMedia \u00e9s a Discovery 2022 \u00e1prilis\u00e1ban egyes\u00fclt. \u00c1ll\u00edt\u00f3lag a forgat\u00e1si helysz\u00ednekr\u0151l t\u00e1rgyaltak, hogy cs\u00f6kkents\u00e9k a film \u00e1r\u00e1t, amely 200 milli\u00f3 doll\u00e1rra duzzadt. A Warner Bros. Londonban akart forgatni, ami 20%-kal cs\u00f6kkentette volna a k\u00f6lts\u00e9geket. Phillips azonban Los Angelesben akart forgatni. A st\u00fadi\u00f3 \u00e9s Phillips k\u00f6z\u00f6tti egy\u00e9b probl\u00e9m\u00e1k a h\u00edrek szerint a film k\u00e9sz\u00edt\u00e9se sor\u00e1n folytat\u00f3dtak, kezdve a film deb\u00fct\u00e1l\u00e1s\u00e1t\u00f3l a Velencei Filmfesztiv\u00e1lon (a Warner Bros. nem volt mellette) eg\u00e9szen od\u00e1ig, hogy Phillips nem volt hajland\u00f3 a Joker folytat\u00e1s\u00e1nak tesztvet\u00edt\u00e9s\u00e9re a bemutat\u00f3 el\u0151tt. Tal\u00e1n k\u00f6vetkezetes kommunik\u00e1ci\u00f3 a st\u00fadi\u00f3 \u00e9s a k\u00e9sz\u00edt\u0151k k\u00f6z\u00f6tt k\u00f6vetkezetesebb produktumot eredm\u00e9nyezett volna…<\/p>\n

Forr\u00e1s: Variety<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

MOZI H\u00cdREK – A Warner Bros. vez\u00e9rigazgat\u00f3ja, David Zaslav elismerte, hogy nagy a baj, mivel a jelenlegi streaming-korszak \u201enem fenntarthat\u00f3\u201d. A Joker 2 pedig „ki\u00e1br\u00e1nd\u00edt\u00f3” lett…     A Warner Bros. Discovery vez\u00e9rigazgat\u00f3ja, David Zaslav szerint a jelenlegi streaming \u00e9s sz\u00f3rakoztat\u00f3ipari \u00f6kosziszt\u00e9ma \u201efenntarthatatlan\u201d. A befektet\u0151kkel \u00e9s vezet\u0151kkel folytatott cs\u00fct\u00f6rt\u00f6ki telefonbesz\u00e9lget\u00e9s sor\u00e1n Zaslav komoly k\u00e9ts\u00e9geket fogalmazott meg a v\u00e1llalat jelenlegi \u00e9letk\u00e9pess\u00e9g\u00e9vel \u00e9s a j\u00f6v\u0151j\u00e9vel kapcsolatban. Mindez egybecseng azzal, amit Hollywoodban m\u00e1r \u00e9vek \u00f3ta sokan \u00e9reznek. A Variety \u00faj tud\u00f3s\u00edt\u00e1sa szerint a vez\u00e9rigazgat\u00f3 \u00e9s m\u00e1s vezet\u0151k intenz\u00edv nyom\u00e1snak \u00e9s vizsg\u00e1latnak voltak kit\u00e9ve egy sor k\u00e9rd\u00e9sben az \u00fczleti gyakorlattal kapcsolatban egy egyre v\u00e1ltoz\u00e9konyabb m\u00e9diaiparban. A v\u00e1ltoz\u00e1sok, \u00fagy t\u0171nik, a v\u00e1rtn\u00e1l kevesebb bev\u00e9telhez vezettek a r\u00e9szv\u00e9nyesek \u00e9s m\u00e1sok sz\u00e1m\u00e1ra, akiknek p\u00e9nz\u00fcgyi \u00e9rdeke f\u0171z\u0151dik az \u00fczlet siker\u00e9hez.   A Warner…<\/p>\n

Olvasd tov\u00e1bb…<\/a><\/p>\n","protected":false},"author":21,"featured_media":139758,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,1,291,2987],"tags":[19092,10197,3784,16624,17774,21504,4933,17854],"class_list":["post-139757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-altalanos-hirek","category-hirek","category-mozi","category-mozi-hirek","tag-david-zaslav","tag-dc","tag-joaquin-phoenix","tag-joker-2","tag-joker-folie-a-deux","tag-joker-ketszemelyes-teboly","tag-todd-phillips","tag-warner-bros-discovery"],"yoast_head":"\nVesz\u00e9lyben a Warner Bros.?! David Zaslav vez\u00e9rigazgat\u00f3 besz\u00e9lt a Joker 2 kudarc\u00e1r\u00f3l \u00e9s a c\u00e9g j\u00f6v\u0151j\u00e9r\u0151l | theGeek.hu<\/title>\n<meta name=\"description\" content=\"David Zaslav nem sokkal azut\u00e1n tal\u00e1lkozott Todd Phillips rendez\u0151vel, hogy a WarnerMedia \u00e9s a Discovery 2022 \u00e1prilis\u00e1ban egyes\u00fclt...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegeek.hu\/2024\/11\/08\/veszelyben-a-warner-bros-david-zaslav-joker-2\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vesz\u00e9lyben a Warner Bros.?! 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