{"id":146801,"date":"2025-03-15T17:01:29","date_gmt":"2025-03-15T16:01:29","guid":{"rendered":"https:\/\/thegeek.hu\/?p=146801"},"modified":"2025-03-16T20:11:48","modified_gmt":"2025-03-16T19:11:48","slug":"a-blizzard-nagy-dilemmaja-hogyan-tarthato-eletben-20-ev-utan-is-a-world-of-warcraft-varazsa","status":"publish","type":"post","link":"https:\/\/thegeek.hu\/2025\/03\/15\/a-blizzard-nagy-dilemmaja-hogyan-tarthato-eletben-20-ev-utan-is-a-world-of-warcraft-varazsa\/","title":{"rendered":"A Blizzard nagy dilemm\u00e1ja: Hogyan tarthat\u00f3 \u00e9letben 20 \u00e9v ut\u00e1n is a World of Warcraft var\u00e1zsa?"},"content":{"rendered":"

„Ez egy v\u00e9get nem \u00e9r\u0151 hajsza” \u2013 Blizzard komoly kih\u00edv\u00e1ssal szembes\u00fcl a WoW kapcs\u00e1n, mivel szinte lehetetlen minden rajong\u00f3 ig\u00e9ny\u00e9t kiel\u00e9g\u00edteni. Johanna Faries, a Blizzard Entertainment eln\u00f6ke szerint „a j\u00e1t\u00e9kosk\u00f6z\u00f6ss\u00e9g k\u00fcl\u00f6nb\u00f6z\u0151 demogr\u00e1fiai csoportokb\u00f3l \u00e1ll, akiknek napi szinten csak korl\u00e1tozott szabadidej\u00fck van”.<\/h4>\n

 <\/p>\n

A World of Warcraft imm\u00e1r h\u00fasz \u00e9ve sz\u00e1m\u00edt az MMORPG m\u0171faj egyik legn\u00e9pszer\u0171bb c\u00edm\u00e9nek, \u00e1m ezt a poz\u00edci\u00f3t megtartani ma m\u00e1r nehezebb, mint valaha. A Blizzard folyamatosan igyekszik k\u00fcl\u00f6nf\u00e9le strat\u00e9gi\u00e1kkal megtartani a veter\u00e1n j\u00e1t\u00e9kosok figyelm\u00e9t, mik\u00f6zben \u00faj k\u00f6z\u00f6ns\u00e9get is pr\u00f3b\u00e1l bevonzani \u2013 ez pedig egyre nagyobb kih\u00edv\u00e1ss\u00e1 v\u00e1lt, f\u0151k\u00e9nt az ipar\u00e1g v\u00e1ltoz\u00f3 trendjei miatt. Johanna Faries, a Blizzard eln\u00f6ke egy Windows Central interj\u00faban elismerte, hogy \u00e9ppen ez jelenti a WoW j\u00f6v\u0151j\u00e9nek egyik leg\u00f6sszetettebb k\u00e9rd\u00e9s\u00e9t.<\/p>\n

Faries szerint komoly feladat megfelelni azoknak a rajong\u00f3knak, akik m\u00e1r k\u00e9t \u00e9vtizede kitartanak a j\u00e1t\u00e9k mellett. „N\u00e9ha meg kell tartanod azokat a j\u00e1t\u00e9kosokat, akik m\u00e1r 20 \u00e9ve veled vannak. Nekik eg\u00e9szen konkr\u00e9t elv\u00e1r\u00e1saik vannak. P\u00e9ld\u00e1ul a World of Warcraft eset\u00e9ben nem lehet minden egyes kieg\u00e9sz\u00edt\u0151ben drasztikus ir\u00e1nyv\u00e1lt\u00e1sokat v\u00e9grehajtani, mivel a r\u00e9gi rajong\u00f3k \u00edgy idegennek \u00e9rezhetik az \u00faj tartalmakat.”<\/p>\n

Emiatt a Blizzard strat\u00e9gi\u00e1j\u00e1ban az \u00faj tartalmak fejleszt\u00e9s\u00e9n\u00e9l kulcsszerepet j\u00e1tszik az egyens\u00faly megtal\u00e1l\u00e1sa a veter\u00e1n j\u00e1t\u00e9kosok \u00e9s az \u00faj bel\u00e9p\u0151k ig\u00e9nyei k\u00f6z\u00f6tt. „Folyamatos p\u00e1rbesz\u00e9d zajlik arr\u00f3l, hogyan maradjunk h\u0171ek \u00f6nmagunkhoz, mik\u00f6zben az \u00faj j\u00e1t\u00e9kosok sz\u00e1m\u00e1ra is el\u00e9rhet\u0151v\u00e9 tessz\u00fck a j\u00e1t\u00e9k vil\u00e1g\u00e1t. Ez pedig engem szem\u00e9ly szerint rendk\u00edv\u00fcl inspir\u00e1l.”<\/p>\n

 <\/p>\n

A Blizzard folyamatosan m\u00e9rlegeli a WoW j\u00f6v\u0151j\u00e9t<\/h3>\n

 <\/p>\n

Faries ugyanakkor elismeri, hogy szinte lehetetlen olyan egyens\u00falyt tal\u00e1lni, amely mind a rajong\u00f3k, mind a fejleszt\u0151k sz\u00e1m\u00e1ra ide\u00e1lis lenne. „Elt\u00e9r\u0151 demogr\u00e1fiai csoportok vannak, akiknek a szabadideje napi szinten korl\u00e1tozott. Ek\u00f6zben a fejleszt\u0151knek is vannak saj\u00e1t elv\u00e1r\u00e1saik m\u00e9g azel\u0151tt, hogy a marketing f\u00e1zis\u00e1ba l\u00e9pne a j\u00e1t\u00e9k. Ez egy folyamatos, v\u00e9get nem \u00e9r\u0151 egyens\u00falyoz\u00e1s.”<\/p>\n

„\u00c9ppen err\u0151l besz\u00e9lgett\u00fcnk \u00f3r\u00e1kon kereszt\u00fcl az irod\u00e1ban,” folytatta Faries, „\u00e9s azt gondolom, hogy mindez kreat\u00edv, a j\u00e1t\u00e9kosok \u00e9rdekeit szem el\u0151tt tart\u00f3 m\u00f3don t\u00f6rt\u00e9nik. Mindig vannak \u00faj lehet\u0151s\u00e9geink arra, hogy fenntartsuk a j\u00e1t\u00e9kosok \u00e9rdekl\u0151d\u00e9s\u00e9t ezekben a vil\u00e1gokban.” Vagyis, b\u00e1r mindenkinek meglesz a maga v\u00e9lem\u00e9nye arr\u00f3l, milyen tartalmak ker\u00fclnek be a World of Warcraftba, a Blizzard tov\u00e1bbra is akt\u00edvan dolgozik az MMORPG j\u00f6v\u0151j\u00e9nek alak\u00edt\u00e1s\u00e1n.<\/p>\n

Forr\u00e1s:<\/b> 3djuegos<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

„Ez egy v\u00e9get nem \u00e9r\u0151 hajsza” \u2013 Blizzard komoly kih\u00edv\u00e1ssal szembes\u00fcl a WoW kapcs\u00e1n, mivel szinte lehetetlen minden rajong\u00f3 ig\u00e9ny\u00e9t kiel\u00e9g\u00edteni. Johanna Faries, a Blizzard Entertainment eln\u00f6ke szerint „a j\u00e1t\u00e9kosk\u00f6z\u00f6ss\u00e9g k\u00fcl\u00f6nb\u00f6z\u0151 demogr\u00e1fiai csoportokb\u00f3l \u00e1ll, akiknek napi szinten csak korl\u00e1tozott szabadidej\u00fck van”.   A World of Warcraft imm\u00e1r h\u00fasz \u00e9ve sz\u00e1m\u00edt az MMORPG m\u0171faj egyik legn\u00e9pszer\u0171bb c\u00edm\u00e9nek, \u00e1m ezt a poz\u00edci\u00f3t megtartani ma m\u00e1r nehezebb, mint valaha. A Blizzard folyamatosan igyekszik k\u00fcl\u00f6nf\u00e9le strat\u00e9gi\u00e1kkal megtartani a veter\u00e1n j\u00e1t\u00e9kosok figyelm\u00e9t, mik\u00f6zben \u00faj k\u00f6z\u00f6ns\u00e9get is pr\u00f3b\u00e1l bevonzani \u2013 ez pedig egyre nagyobb kih\u00edv\u00e1ss\u00e1 v\u00e1lt, f\u0151k\u00e9nt az ipar\u00e1g v\u00e1ltoz\u00f3 trendjei miatt. Johanna Faries, a Blizzard eln\u00f6ke egy Windows Central interj\u00faban elismerte, hogy \u00e9ppen ez jelenti a WoW j\u00f6v\u0151j\u00e9nek egyik leg\u00f6sszetettebb k\u00e9rd\u00e9s\u00e9t. Faries szerint komoly feladat megfelelni azoknak a rajong\u00f3knak, akik…<\/p>\n

Olvasd tov\u00e1bb…<\/a><\/p>\n","protected":false},"author":15,"featured_media":84420,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,1,10883,10884],"tags":[47],"class_list":["post-146801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-altalanos-hirek","category-hirek","category-pc","category-pc-hirek","tag-world-of-warcraft"],"yoast_head":"\nA Blizzard nagy dilemm\u00e1ja: Hogyan tarthat\u00f3 \u00e9letben 20 \u00e9v ut\u00e1n is a World of Warcraft var\u00e1zsa? | theGeek.hu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegeek.hu\/2025\/03\/15\/a-blizzard-nagy-dilemmaja-hogyan-tarthato-eletben-20-ev-utan-is-a-world-of-warcraft-varazsa\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Blizzard nagy dilemm\u00e1ja: Hogyan tarthat\u00f3 \u00e9letben 20 \u00e9v ut\u00e1n is a World of Warcraft var\u00e1zsa? | theGeek.hu\" \/>\n<meta property=\"og:description\" content=\"„Ez egy v\u00e9get nem \u00e9r\u0151 hajsza” \u2013 Blizzard komoly kih\u00edv\u00e1ssal szembes\u00fcl a WoW kapcs\u00e1n, mivel szinte lehetetlen minden rajong\u00f3 ig\u00e9ny\u00e9t kiel\u00e9g\u00edteni. Johanna Faries, a Blizzard Entertainment eln\u00f6ke szerint „a j\u00e1t\u00e9kosk\u00f6z\u00f6ss\u00e9g k\u00fcl\u00f6nb\u00f6z\u0151 demogr\u00e1fiai csoportokb\u00f3l \u00e1ll, akiknek napi szinten csak korl\u00e1tozott szabadidej\u00fck van”.   A World of Warcraft imm\u00e1r h\u00fasz \u00e9ve sz\u00e1m\u00edt az MMORPG m\u0171faj egyik legn\u00e9pszer\u0171bb c\u00edm\u00e9nek, \u00e1m ezt a poz\u00edci\u00f3t megtartani ma m\u00e1r nehezebb, mint valaha. A Blizzard folyamatosan igyekszik k\u00fcl\u00f6nf\u00e9le strat\u00e9gi\u00e1kkal megtartani a veter\u00e1n j\u00e1t\u00e9kosok figyelm\u00e9t, mik\u00f6zben \u00faj k\u00f6z\u00f6ns\u00e9get is pr\u00f3b\u00e1l bevonzani \u2013 ez pedig egyre nagyobb kih\u00edv\u00e1ss\u00e1 v\u00e1lt, f\u0151k\u00e9nt az ipar\u00e1g v\u00e1ltoz\u00f3 trendjei miatt. Johanna Faries, a Blizzard eln\u00f6ke egy Windows Central interj\u00faban elismerte, hogy \u00e9ppen ez jelenti a WoW j\u00f6v\u0151j\u00e9nek egyik leg\u00f6sszetettebb k\u00e9rd\u00e9s\u00e9t. 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