{"id":71497,"date":"2020-08-24T15:49:17","date_gmt":"2020-08-24T13:49:17","guid":{"rendered":"https:\/\/thegeek.hu\/?p=71497"},"modified":"2020-08-24T19:54:55","modified_gmt":"2020-08-24T17:54:55","slug":"a-sony-nem-hatral-meg-biztosan-iden-rajtol-a-playstation-5-video","status":"publish","type":"post","link":"https:\/\/thegeek.hu\/2020\/08\/24\/a-sony-nem-hatral-meg-biztosan-iden-rajtol-a-playstation-5-video\/","title":{"rendered":"A Sony nem h\u00e1tr\u00e1l meg: biztosan id\u00e9n rajtol a PlayStation 5 [VIDEO]"},"content":{"rendered":"<p>A c\u00e9g \u00fagy v\u00e9li, hogy a <strong><em>Play Has No Limits<\/em><\/strong> szlogen (magyarul A J\u00e1t\u00e9knak Nincsenek Hat\u00e1rai) is nemzetk\u00f6zileg j\u00f3 visszajelz\u00e9seket fog kapni.<\/p>\n<p>Eric Lempel-t, a <strong><em>Sony<\/em><\/strong> Interactive Entertainment senior aleln\u00f6k\u00e9t \u00e9s a nemzetk\u00f6zi marketinges vezet\u0151j\u00e9t a <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.gamesindustry.biz\/articles\/2020-08-20-playstation-launching-a-console-during-a-pandemic-is-a-massive-challenge-on-every-front\">Gamesindustry<\/a><\/span> interj\u00favolta meg. Itt Lempel azt mondja, hogy sok ideig dolgoztak az \u00faj szlogenen, ami szerinte term\u00e9szetesk\u00e9nt hat majd, ha le lesz ford\u00edtva vil\u00e1gszerte (az\u00e9rt ez nem minden brand eset\u00e9ben igaz&#8230; a Vodafone p\u00e9ld\u00e1ul tov\u00e1bbra is angolul mondja, hogy Ready?, ami magyarul kb. \u00fagy \u00e9rtelmezhet\u0151, hogy K\u00e9szen \u00e1llsz?). De a szlogennel a PlayStation amb\u00edci\u00f3j\u00e1t akarj\u00e1k tov\u00e1bb\u00edtani, mik\u00f6zben kifejezik ezzel az \u00e1ltaluk k\u00edn\u00e1lt term\u00e9keket is. Szerinte mindent lefednek ezzel, amit a PlayStation n\u00e9v alatt csin\u00e1lnak: mindig is a hat\u00e1rokat feszegetik, \u00e9s a c\u00e9ljuk az \u00faj, izgalmas \u00e9lm\u00e9nyek megval\u00f3s\u00edt\u00e1sa lenne, a szlogen pedig azt jelzi, hogy ezt nem fogj\u00e1k le\u00e1ll\u00edtani. Az\u00e9rt lesznek kisebb marketingkamp\u00e1nyok az elt\u00e9r\u0151 r\u00e9gi\u00f3kban, de azok kieg\u00e9sz\u00edtik a nagyobb, nemzetk\u00f6zi akci\u00f3kat.<\/p>\n<p>Lempel hozz\u00e1tette, hogy a <strong><em>PlayStation 5<\/em><\/strong> idei rajtja minden fronton nagy kih\u00edv\u00e1s, \u00e9s nem csak az \u00e1ltala fel\u00fcgyelt (marketinges) \u00e1gazatnak, hanem mindegyiknek, de j\u00f3nak l\u00e1tja, hogy a dolgok megval\u00f3sulnak, mert ezzel meg\u00fcnnepelhetik egy \u00faj gener\u00e1ci\u00f3 kezdet\u00e9t &#8211; az els\u0151 PlayStation 5-\u00f6s rekl\u00e1m csak a marketing kezdete. Ez a bel\u00e9p\u0151j\u00fck, \u00e9s b\u00edzik abban, hogy kiv\u00e1l\u00f3 min\u0151s\u00e9g\u0171nek t\u0171nik, rem\u00e9lhet\u0151leg megragadja a n\u00e9z\u0151 k\u00e9pzelet\u00e9t, \u00e9s innen tov\u00e1bb fokoz\u00f3dik majd\u2026 (Ha eddig kimaradt volna be\u00e1gyazzuk.) A koronav\u00edrus miatt nincs lehet\u0151s\u00e9g\u00fck ki\u00e1ll\u00edtani a konzolt, hogy azt kipr\u00f3b\u00e1lhassuk, ez\u00e9rt most a digit\u00e1lis marketingre terel\u0151d\u00f6tt a hangs\u00faly.<\/p>\n<p>Lempel arr\u00f3l is besz\u00e9lt, hogy a PlayStation 5 \u00f6sszes, azt next-genn\u00e9 tev\u0151 funkci\u00f3j\u00e1nak felfedez\u00e9se ut\u00e1n v\u00e9g\u00fcl is a konzol tartalma a kulcsfontos\u00e1g\u00fa. Azaz: a j\u00e1t\u00e9kok a megjelen\u00e9si id\u0151szakban \u00e9s ut\u00e1na is igaz\u00e1n izgalmasak lesznek a marketinges f\u0151n\u00f6k szerint, s\u0151t, mintha kor\u00e1bban m\u00e1r mondta volna azt is, hogy ez lesz a PlayStation eddigi legjobb k\u00edn\u00e1lata (mert r\u00e9mlik ez a gondolata kor\u00e1bbr\u00f3l), \u00e9s itt nem csak a saj\u00e1t, Sony Interactive Entertainment Worldwide Studios-alkot\u00e1sokra gondolt, hanem a k\u00fcls\u0151s projektekre is. Ebb\u0151l m\u00e1r bemutattak valamennyit, de enn\u00e9l t\u00f6bb k\u00e9sz\u00fcl. Szerinte izgalmas, ahogy a fejleszt\u0151k a platformjukon \u00faj \u00e9lm\u00e9nyeket hozhatnak l\u00e9tre nem csak \u00faj IP-kkel, hanem m\u00e1r l\u00e9tez\u0151kkel is.<\/p>\n<p>A PlayStation 5 valamikor az \u00e9v v\u00e9g\u00e9n indul (tal\u00e1n novemberben).<\/p>\n<p>Forr\u00e1s: <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.playstationlifestyle.net\/2020\/08\/22\/sony-explains-play-has-no-limits\/\">PSL<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.playstationlifestyle.net\/2020\/08\/22\/eric-lempel-talks-ps5-lineup\/\">PSL<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.playstationlifestyle.net\/2020\/08\/22\/sony-on-ps5-launch-amidst-covid\/\">PSL<\/a><\/span><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/Cj6AUuRs1A4\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>K\u00e9rj\u00fck, t\u00e1mogass\u00e1tok a theGeek.hu oldalt a Patreonon, hogy fennmaradhasson, f\u00fcggetlen\u00fcl, napi h\u00edrekkel \u00e9s tesztekkel, a Patreon adom\u00e1nyoz\u00f3 rendszer\u00e9n kereszt\u00fcl! K\u00f6sz\u00f6nj\u00fck! theGeek csapata<br \/>\n<a href=\"https:\/\/wwA\u00cd w.patreon.com\/bePatron?u=20187640\" data-patreon-widget-type=\"become-patron-button\">Become a Patron!<\/a><script async src=\"https:\/\/c6.patreon.com\/becomePatronButton.bundle.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A c\u00e9g \u00fagy v\u00e9li, hogy a Play Has No Limits szlogen (magyarul A J\u00e1t\u00e9knak Nincsenek Hat\u00e1rai) is nemzetk\u00f6zileg j\u00f3 visszajelz\u00e9seket fog kapni. Eric Lempel-t, a Sony Interactive Entertainment senior aleln\u00f6k\u00e9t \u00e9s a nemzetk\u00f6zi marketinges vezet\u0151j\u00e9t a Gamesindustry interj\u00favolta meg. Itt Lempel azt mondja, hogy sok ideig dolgoztak az \u00faj szlogenen, ami szerinte term\u00e9szetesk\u00e9nt hat majd, ha le lesz ford\u00edtva vil\u00e1gszerte (az\u00e9rt ez nem minden brand eset\u00e9ben igaz&#8230; a Vodafone p\u00e9ld\u00e1ul tov\u00e1bbra is angolul mondja, hogy Ready?, ami magyarul kb. \u00fagy \u00e9rtelmezhet\u0151, hogy K\u00e9szen \u00e1llsz?). De a szlogennel a PlayStation amb\u00edci\u00f3j\u00e1t akarj\u00e1k tov\u00e1bb\u00edtani, mik\u00f6zben kifejezik ezzel az \u00e1ltaluk k\u00edn\u00e1lt term\u00e9keket is. Szerinte mindent lefednek ezzel, amit a PlayStation n\u00e9v alatt csin\u00e1lnak: mindig is a hat\u00e1rokat feszegetik, \u00e9s a c\u00e9ljuk az \u00faj, izgalmas \u00e9lm\u00e9nyek megval\u00f3s\u00edt\u00e1sa lenne, a&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/thegeek.hu\/2020\/08\/24\/a-sony-nem-hatral-meg-biztosan-iden-rajtol-a-playstation-5-video\/\">Olvasd tov\u00e1bb&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":70808,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,1,10876,10877],"tags":[14066,1372,83],"class_list":["post-71497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-altalanos-hirek","category-hirek","category-playstation","category-playstation-hirek","tag-play-has-no-limits","tag-playstation-5","tag-sony"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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