{"id":77035,"date":"2021-05-08T18:15:12","date_gmt":"2021-05-08T16:15:12","guid":{"rendered":"https:\/\/thegeek.hu\/?p=77035"},"modified":"2021-05-09T20:31:50","modified_gmt":"2021-05-09T18:31:50","slug":"a-microsoft-sosem-huzott-hasznot-az-xbox-konzolok-eladasaibol","status":"publish","type":"post","link":"https:\/\/thegeek.hu\/2021\/05\/08\/a-microsoft-sosem-huzott-hasznot-az-xbox-konzolok-eladasaibol\/","title":{"rendered":"A Microsoft sosem h\u00fazott hasznot az Xbox konzolok elad\u00e1saib\u00f3l!"},"content":{"rendered":"<p>Nem vicc: hi\u00e1ba van m\u00e1r k\u00f6zel k\u00e9t \u00e9vtizede a konzolos piacon a <strong><em>Microsoft<\/em><\/strong>, az\u00f3ta soha nem tudott a redmondi c\u00e9g profitot termelni a hardveres \u00e9rt\u00e9kes\u00edt\u00e9sekb\u0151l!<\/p>\n<p>A <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.protocol.com\/microsoft-confirms-the-xbox-hardware-business-loses-money\">Protocol<\/a><\/span> sz\u00e1molt be err\u0151l a t\u00e9m\u00e1r\u00f3l, ami az Epic Games vs. Apple per tan\u00favallom\u00e1sai sor\u00e1n bukkant fel. Lori Wright, az \u00fczleti fejleszt\u00e9sek\u00e9rt kapcsolatos <strong><em>Xbox<\/em><\/strong>os vezet\u0151 ugyanis az egyik szemtan\u00fa volt. Wes Earnhardt, az Epic \u00fcgyv\u00e9dje egyszer\u0171 k\u00e9rd\u00e9st tett fel: \u201eMekkora haszna van a Microsoftnak az Xbox konzoljainak \u00e9rt\u00e9kes\u00edt\u00e9s\u00e9b\u0151l?\u201d<\/p>\n<p>Wright v\u00e1lasza? \u201eNincsen. A konzolokat vesztes\u00e9gesen adjuk el.\u201d \u00c9s volt valaha is profit a konzolok \u00e9rt\u00e9kes\u00edt\u00e9s\u00e9b\u0151l? \u201eNem.\u201d Wright szerint a konzolokon keletkez\u0151 vesztes\u00e9get a j\u00e1t\u00e9kok, DLC-k \u00e9rt\u00e9kes\u00edt\u00e9s\u00e9vel \u00e9s az el\u0151fizet\u00e9ses szolg\u00e1ltat\u00e1sokon kereszt\u00fcl (pl. <strong><em>Xbox Game Pass<\/em><\/strong>) visszahozz\u00e1k. (Az\u00e9rt ez is \u00e9rdekes: az els\u0151, eredeti Xboxot az\u00e9rt tett\u00e9k el el\u00e9g gyorsan l\u00e1b al\u00f3l m\u00e9g 2005-2006-ban, mert vesztes\u00e9ges volt, \u00e9s az <strong><em>Xbox 360<\/em><\/strong> rajtj\u00e1val akartak l\u00e9p\u00e9sel\u0151nyt szerezni. Ez b\u00e1r \u00f6sszej\u00f6tt nekik, de a hardveren \u00edgy is termelt\u00e9k a vesztes\u00e9get&#8230;!)<\/p>\n<p>Az, hogy a konzolok elad\u00e1sa nem nyeres\u00e9ges a konzolgy\u00e1rt\u00f3knak, nem ritkas\u00e1g. Daniel Ahmad, a Niko Partners senior elemz\u0151je remek\u00fcl \u00f6sszefoglalta a <span style=\"text-decoration: underline;\"><a href=\"https:\/\/twitter.com\/ZhugeEX\/status\/1389999127069667335\">Twitteren<\/a><\/span>: a konzolok a megjelen\u00e9s\u00fck ut\u00e1n egy kis ideig kiv\u00e9tel n\u00e9lk\u00fcl vesztes\u00e9gesek, de p\u00e9ld\u00e1ul a <strong><em>Nintendo Switch<\/em><\/strong> alapb\u00f3l profittermel\u0151 hardverk\u00e9nt tervezt\u00e9k meg. (\u00c9s ez be is j\u00f6tt a nagy N-nek, ezt ne tagadjuk.) Ahmad kiemelte, hogy 2019-ben megk\u00f6zel\u00edt\u0151leg egy milli\u00e1rd doll\u00e1rnyi (~ 300 milli\u00e1rd forintnyi) profitot h\u00fazott be csak a szoftverekb\u0151l (j\u00e1t\u00e9kokb\u00f3l) \u00e9s szolg\u00e1ltat\u00e1sokb\u00f3l. Az \u00e1ltala linkelt <span style=\"text-decoration: underline;\"><a href=\"https:\/\/storage.courtlistener.com\/recap\/gov.uscourts.cand.364265\/gov.uscourts.cand.364265.551.4.pdf\">dokumentum<\/a><\/span> szerint ez elmaradt a Sony-t\u00f3l (4,2 milli\u00e1rd USD &#8211; ~ 1260 milli\u00e1rd HUF) \u00e9s a Nintend\u00f3t\u00f3l is (2,3 milli\u00e1rd USD &#8211; ~ 690 milli\u00e1rd HUF). B\u00e1r a redmondi c\u00e9g a hardveren 1,7 milli\u00e1rd doll\u00e1rt (~ 510 milli\u00e1rd forintot) bukott, a profitjuk \u00edgy is 2,3 milli\u00e1rd doll\u00e1r (~ 690 milli\u00e1rd forint) volt.<\/p>\n<p>\u00c9s ez\u00e9rt is l\u00e1tjuk mindegyik konzolgy\u00e1rt\u00f3n\u00e1l az el\u0151fizet\u00e9ses rendszereket (<strong><em>PlayStation Plus<\/em><\/strong>, Xbox Game Pass, <strong><em>Nintendo Switch Online<\/em><\/strong>), hiszen ezen komoly p\u00e9nzeket tudnak beh\u00fazni.<\/p>\n<p>Forr\u00e1s: <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.vg247.com\/2021\/05\/06\/microsoft-never-turned-profit-xbox-hardware\/\">VG247<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nem vicc: hi\u00e1ba van m\u00e1r k\u00f6zel k\u00e9t \u00e9vtizede a konzolos piacon a Microsoft, az\u00f3ta soha nem tudott a redmondi c\u00e9g profitot termelni a hardveres \u00e9rt\u00e9kes\u00edt\u00e9sekb\u0151l! A Protocol sz\u00e1molt be err\u0151l a t\u00e9m\u00e1r\u00f3l, ami az Epic Games vs. Apple per tan\u00favallom\u00e1sai sor\u00e1n bukkant fel. Lori Wright, az \u00fczleti fejleszt\u00e9sek\u00e9rt kapcsolatos Xboxos vezet\u0151 ugyanis az egyik szemtan\u00fa volt. Wes Earnhardt, az Epic \u00fcgyv\u00e9dje egyszer\u0171 k\u00e9rd\u00e9st tett fel: \u201eMekkora haszna van a Microsoftnak az Xbox konzoljainak \u00e9rt\u00e9kes\u00edt\u00e9s\u00e9b\u0151l?\u201d Wright v\u00e1lasza? \u201eNincsen. A konzolokat vesztes\u00e9gesen adjuk el.\u201d \u00c9s volt valaha is profit a konzolok \u00e9rt\u00e9kes\u00edt\u00e9s\u00e9b\u0151l? \u201eNem.\u201d Wright szerint a konzolokon keletkez\u0151 vesztes\u00e9get a j\u00e1t\u00e9kok, DLC-k \u00e9rt\u00e9kes\u00edt\u00e9s\u00e9vel \u00e9s az el\u0151fizet\u00e9ses szolg\u00e1ltat\u00e1sokon kereszt\u00fcl (pl. Xbox Game Pass) visszahozz\u00e1k. (Az\u00e9rt ez is \u00e9rdekes: az els\u0151, eredeti Xboxot az\u00e9rt tett\u00e9k el el\u00e9g gyorsan l\u00e1b&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/thegeek.hu\/2021\/05\/08\/a-microsoft-sosem-huzott-hasznot-az-xbox-konzolok-eladasaibol\/\">Olvasd tov\u00e1bb&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":73756,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,1,10870,10871,10876,10877,10879,10880],"tags":[139,6146,6902,207,181,85,7057],"class_list":["post-77035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-altalanos-hirek","category-hirek","category-nintendo","category-nintendo-hirek","category-playstation","category-playstation-hirek","category-xbox","category-xbox-hirek","tag-microsoft","tag-nintendo-switch","tag-nintendo-switch-online","tag-playstation-plus","tag-xbox","tag-xbox-360","tag-xbox-game-pass"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Microsoft sosem h\u00fazott hasznot az Xbox konzolok elad\u00e1saib\u00f3l!<\/title>\n<meta name=\"description\" content=\"Nem vicc: 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